Melbourne Cup Day - Myer Fashions on the Field Design Award 2016
“Queen of Flemington” The Race that stops a nation deserves a race wear design worthy of a title.
The Design Award is an invitation-only category introduced by the Victoria Racing Club in 2005 to recognise the contribution designers have made to fashion at Flemington.
The Design Award provides designers a chance to showcase their racewear creations. It encourages outstanding racewear design and was staged this year on Emirates Melbourne Cup Day 3 November. I have been priveliged by invitation to enter this award since its inception in 2005. Quite a history we have with this event, winning the award twice and also being on the panel of judges in previous years.
A panel of industry judges including Flemington Ambassador Georgina Connolly, Designer Alex Perry, Elle Australia Editor Justine Cullen, Presenter Nikki Phillips, Author Model and presenter Rachel Finch, Milliner Kerry Stanley, & Designer Helen Mauelle. The judges base their votes on the design award criteria of style and originality, interpretation of latest fashion trends, appropriateness of the outfit for Emirates Melbourne Cup Day & attention to detail with accessories. All entrants must include a millinery component.
I was thrilled to place runner up this year, a wonderful collaboration with talented creatives of hair, beauty and millinery delivered work I am so proud of.
The design “Queen Of Flemington” is available to view from our showroom and will be available as part of our new seasons collection launched February 2017.
I wish to thank everyone for all of their support, positive feedback and cheering on from the sidelines
I’m feeling truly blessed,
Love Nicole xx
QUEEN OF FLEMINGTON
For a few years I have wanted to create a design incorporationg the iconic Flemington gates into a cohesive racewear look for this award.
This year I set aside the time and creative energy to deliver this look.
Initially I sketched the design incorporating the flemington gates as a crown. The gates are black wrought iron with beautiful fillagree work, teamed with strong gold detailing in the VRC logo, embellishments and lettering.
I worked with this colour palette combining the texture of the gates into fabrication. I chose an intricate embroidery reflecting the wrought iron into a soft texture on a mesh base. Metallic Gold leather trimming, gold hook and eye closures, tasseled fringing, grosgrain and lattice lacework were all combined to create the garment.
I design directly on a mannequin, working with fit, proportion & design lines. I worked, reworked, added, removed added again and after over 100 hours of work I was thrilled with the result.
The millinery component was key to this design. My assistant Olivia Schwarz is not only an amazing stylist in our showroom she is also a talented milliner and was in synergy with my design vision. We discussed materials to be used, proportion and theme and the headwear design was finalised.
Olivia created the silhouette of the crown with hand worked wire. The flowers were hand made with metallic leather and the tassels combined rayon fringing with gold chain. Australia has a strong multicultural influence within the racing community so we decided to add a geisha influence to the design. We worked on proportion and ensured the headpiece told a story and was visually balanced from all angles. The Victoria Racing Club logo is a beautiful component of the Flemington gates and the VRC was kind enough to allow us to use their logo in our design. The logo was laser cut and hand painted in gold to finish the piece.
I chose to accessorise the look with a closed toe nude pump and added a leather strap in the gold used in the gown. A black leather pouch clutch with a leather tassel completed the look.
Tess Shanahan from Precision Models was the perfect choice to showcase our raceway look. Her striking look and beautiful demeanour delivered timeless elegance.
Leonie from Zuri Boutique waved her magic wand and created a sleek look with the hair and a low bun. The flowers from the crown were weaved into her hair and positioned perfectly. Stephanie Jane Makeup kept in theme with a smoky eye, dewy completion and nude lip.